I think this is an interesting take for an NBA commercial. I thinks it's original I enjoy the dichotomy of the "warrior" listening to Time after Time as his pump up song for the big game. Expect the Unexpected very fitting for the NBA and also LeBron James as his athleticism ceases to amaze me. Overall, I think the ad works well and have taken quite a liking to it.
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At least on an airplane, in a helicopter, most definitely in the air, and yes, in my imagination.
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